Spark curiosity, build loyalty, and keep your customers coming back.
In today’s retail jungle, grabbing a shopper's attention is no small feat. With phones in hands, ads everywhere, how do you cut through the noise?
The answer: retail digital displays (that do more than just look good).
These screens aren’t static billboards, they’re dynamic tools that captivate, inform, and entertain. Whether you’re working with a multi-level department store, or your local hipster cafe, digital signage will take your customer engagement to the next level.
Here are 5 creative strategies to boost in-store engagement using digital displays.
1. Interactive Kiosks and Wayfinding: Empowering the DIY Shopper
Seamless navigation
In large stores or shopping centres, finding what you need shouldn’t feel like a side quest.
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Interactive maps and “Find my item” features guide customers with ease.
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Save time, reduce frustration, and enhance the overall shopping flow.
Customer self-service, upgraded
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Product lookup and stock checks are at their fingertips with touchscreen kiosks.
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Access to detailed specs, reviews, and comparisons empowers customers to make confident decisions.
Where it shines: Department stores, shopping malls, electronics retailers.
2. Dynamic & Personalised Product Showcases: Make it Pop
Bring products to life
Static shelf tags are no match for dynamic visuals.
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Use video demonstrations and lifestyle imagery to show your products in action.
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Help shoppers imagine how a product fits into their lives, not just their carts.
Real-Time Promotions & Scarcity
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Create urgency with flash sales and “last chance” alerts.
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Sync with your POS to display live pricing, inventory, and availability.
Personal Touches
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Use loyalty data or motion sensors to display personalised messages like “Welcome back, Sam!”
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Curate product recommendations based on past purchases or location in-store.
Where it shines: Fashion retailers, homewares stores, big-box chains.
3. Social Media Walls & User-Generated Content: Let Your Customers Do the Talking
Build Community & Trust
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Showcase live Instagram feeds, TikTok clips, or tagged customer photos using your store’s hashtag.
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Seeing real people using your products builds authenticity and FOMO (the good kind).
Drive Participation
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Turn customers into content creators by encouraging them to post their in-store experience.
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Promote giveaways or contests right on the screen for that extra incentive to get snapping.
Where it shines: Fashion boutiques, cafes, lifestyle brands.
4. Entertainment & Experiential Content: Turn Shopping into a Moment
Keep It Fun
Retail therapy should actually feel therapeutic, right?
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Add interactive games or quizzes that tie into your product offering.
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Introduce Augmented reality (AR) filters or portals that create share-worthy, immersive experiences.
Make Waiting Fly By
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Distract from long queues with brand films, short videos, or product features.
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Queue areas and fitting rooms become part of the experience, not a chore.
Where it shines: Toy stores, gaming retailers, family-friendly brands.
5. Staff Communication & Training: Engage Your MVPs
Digital displays aren’t just for customers, they’re game-changers behind the scenes as well.
Keep Your Team in the Know
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Use screens in staff areas to highlight daily targets, announcements, or new product drops.
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Boost connection with team shoutouts or even birthday call-outs.
Micro-learning, Made Easy
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Display bite-sized training videos, quick product explainers, or selling tips.
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Keeps product knowledge fresh without pulling staff off the floor for hours.
Where it shines: Any retailer that values well-trained, well-informed teams (aka, all of them).
Final Thoughts: Screens That Spark Engagement (and Sales)
From empowering self-service to building community, digital displays aren’t just flashy add-ons - they’re essential engagement tools. Each of these strategies turns your store into a living, breathing experience that connects with customers at every touchpoint.
They’re smart, flexible, and deliver real results, without needing to redesign your entire space.
Ready to transform your customer engagement with digital screens? Let StorePlay help you bring the magic to life.