If you are a retail business manager who is just getting accustomed to a large franchise’s eCommerce platform or you already have a prolific activity in the industry, you may have studied the ‘click and collect’ phenomenon at some point.
After considering the various strategies and experiences of other industry players, you may have decided that a BOPIL approach (buy online, pick up in locker) would be most suitable for you.
So how do you set up automated storage lockers?
Though Storeplay IQ focuses on the software behind BOPIS and queue management, we will delve into the ‘offline’ side of the business and discuss a few essential on-site details.
Who Does BOPIL Work Best For — and How?
BOPIL flow example:
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Customer places order + click & collect request
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Staff prepares order and places it in the locker
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Customer receives notification + PIN or barcode
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Customer arrives, enters code or scans barcode
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Locker opens, customer retrieves order
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Order is marked complete
Benefits of Locker Collection
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Secure, convenient, and flexible
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Preferred by 75% of American consumers, according to Verizon
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Return-friendly
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Eco-conscious
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Great for hybrid or online-only stores
Considerations
Smaller shops may want to weigh the setup costs and operational changes before investing in a locker system. For many growing retail chains, BOPIL is a game-changer.
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