Did You Know That Music Can Influence Your Shopping Experience?

Yes, this is true!

In fact, there are many different sounds, smells, and sights that can alter your mood and thoughts when shopping – this is known as shopper’s psychology.

What is shopper’s psychology?

Shopper’s psychology is the process of understanding your customers on a psychological level.

• What makes them tick?

• What processes trigger different actions in their brain?

• What items can create association or alter a customer’s thought process?

You may be surprised, but businesses use shopper’s psychology to tailor their stores and websites to enhance customer’s shopping experience.
This is a real phenomenon and businesses have been using psychological tricks since shops were invented!

How music is used in stores

Music is a tool that is often used in retail to tap into shopper’s psychology.
Certain types of music can have a profound effect on a customer’s experience and when used correctly, can invoke certain feelings and emotions.

Many big brand names actually utilise music in their stores:

• Nike often plays music with heavy vibrations to reflect power and athleticism

• Canturi, a luxury jeweller, uses soothing music to encourage staff–customer interactions

• Restaurants play slow, relaxing music to prompt diners to stay longer

Final Thoughts

Music can be a truly powerful tool and is one of the most potent forms of shopper’s psychology.
Want to learn how to use it better in your store?

👉 Check out Storeplay Radio