By Dean Cherny on September, 2023
Many experts agree that music changes the consumer experience.
It can make shoppers spend more time in-store and boost sales or it can cause them to leave early, never to return again.
Did you know, half of all shoppers leave a store because they are bothered by the song selection?
As a business owner, you know that the wrong music can drive consumers away, while the right one will keep them coming back and buying more. But maybe you’re not quite sure if your customers like the music you’re playing. Or maybe you’re just starting out with your business and you are struggling to put together a compelling playlist that your customers would actually enjoy.
Either way, we’ve got you covered.
In this article, we’ll talk about what most stores use as background music for their business, and where successful stores get their songs from without getting into any legal trouble.
The solution you’ll hear about most often for sourcing background music is using platforms like Spotify or Apple Music. They’re popular, cheap, and relatively easy to use. Unfortunately, they’re also illegal to use for your business.
The reason for this is that both Apple Music and Spotify are non-commercial services. This means that they can’t be used for in-store music because your business gains profit from playing their songs. So using these platforms can actually put you at risk for lawsuits and huge legal fines. This is true even if you have a premium Spotify account.
If you have legally purchased all your music via iTunes, Google Play or Amazon, you will need to pay roughly $400 in additional licenses to use it in a commercial environment.
You’ll have to spend hours finding songs that match your store vibe
Constant playlist curation to avoid repetition
Frustrated staff = lower productivity
No control of music when you’re not present
Blocking explicit lyrics is tricky
Customers may think it’s boring or unprofessional
Legal mistakes can cost thousands 💸
Competitive brands find songs that help them create a unique musical identity—one that drives more sales and that customers grow to love.
Here’s what to look for in a good music partner:
High-quality, licensed tracks
Smartly scheduled playlists
Download options, not just streaming
Curated content that reflects your brand
Explicit filters and regular music updates
Storeplay Radio offers all this—and more.
We handle the royalties. You focus on delivering a great experience.
Conclusion
Finding music for your store can seem like a daunting task. But it doesn't have to be this way.
With the right tools, you can create a standout experience and maximise sales with minimal effort.
👉 Check out Storeplay Radio
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