The Benefits of Click and Collect to Retailers and Customers

How many times have you gone online shopping only to discover that the shipping costs were comparable to the cost of one of your purchases?

You probably thought to yourself:

• ➔ Is it worth making bigger online purchases to earn free shipping?

• ➔ Should I use the post office or courier service?

• ➔ Better yet, is there a location close to me where I may pick up the order myself, and avoid delivery costs?

As the title suggests, we will discuss how Click and Collect strategies might help with various issues in the retail industry, as well as highlight some of the benefits.

Click and Collect – Q&A

What is Click and Collect?
It is a 'buy online, pick up in store' service that allows customers to pick up their online purchases at a physical store or another location specified by the retailer.

How Does Click and Collect Work?
It can be fulfilled in-store, via locker, collection point, or curbside pickup.
With booking software, customers can also schedule collection times.

Do I Need ID for Click and Collect?
Yes. Customers typically need:

• A card in their name

• A photographic ID

• Booking confirmation

How Long Does Click and Collect Take?
Same day is often possible if stock is on hand. The rest depends on your business model and order processing time.

Why Retailers Use Click and Collect

• Broader product selection online

• Higher cart values (no shipping fees)

• Lower logistics cost than home delivery

• More control vs third-party delivery

• Competitive edge

• More sustainable

Target’s 2021 holiday season sales showed a 193% increase in drive-up and order pick-up.

Why Customers Love Click and Collect

1. It’s Cost-Effective – No shipping fees, no minimum spend.

2. It Saves Time – Buy online, collect on your schedule.

3. It’s Convenient – Flexible pickup, avoid queues, plan ahead.

4. It’s More Eco-Friendly – Lower emissions; walkable pickups.

The Downsides to Click and Collect

• Requires staff and space for handling

• Needs internal training and promotion

• Mistakes can affect satisfaction

• Takes testing to get right

Takeaways:
Click and Collect is now essential to compete in retail.
If you need help streamlining your click and collect system, book a call with Storeplay IQ.