If you are a retail business manager who is just getting accustomed to a large franchise’s eCommerce platform or you already have a prolific activity in the industry, you may have studied the ‘click and collect’ phenomenon at some point.
After considering the various strategies and experiences of other industry players, you may have decided that a BOPIL approach (buy online, pick up in locker) would be most suitable for you.
How do we put them to use?
How do you choose the best placement area?
Though Storeplay IQ focuses on the software behind BOPIS and queue management, we will delve into the ‘offline’ side of the business and discuss a few essential on-site details.
BOPIL flow example:
Customer places order + click & collect request
Staff prepares order and places it in the locker
Customer receives notification + PIN or barcode
Customer arrives, enters code or scans barcode
Locker opens, customer retrieves order
Order is marked complete
Secure, convenient, and flexible
Preferred by 75% of American consumers, according to Verizon
Return-friendly
Eco-conscious
Great for hybrid or online-only stores
Smaller shops may want to weigh the setup costs and operational changes before investing in a locker system. For many growing retail chains, BOPIL is a game-changer.