BOPIS Vs. ROPIS: Which eCommerce Tool Best Fits Your Shop?

Click & Collect enables your customers to shop online 24/7, and get the items they want quickly, safely, and easily. Imagine never missing a delivery again, and being able to pick up your shopping at a time that suits you. Customers save on delivery fees and can ensure their parcel isn’t damaged in transit, which is so often the case with third-party couriers or postal services.

Facts and Tips About Buy/Reserve Online, Pick Up In Store

In a previous article, we discussed the "buy online and pick up in store" options for retailers and hospitality businesses. At the same time, we hope to have cleared up any confusion about the various eCommerce tools' terms and definitions.

This time, we'll go over the differences between offering BOPIS and ROPIS (reserve online, pick up in store) to your customers, as both have many advantages such as convenience and flexibility.

This article will answer all of your questions about whether a BOPIS strategy is better than a ROPIS strategy for your shop — or whether you should include in-store pickup at all!

Why Are More Retailers Offering In-Store Pickup?

Having been used for over a decade, in-store pickup has proven to give a competitive edge to retailers worldwide, particularly over purely online shops. In fact, due to its effectiveness, certain online-only brands, like Amazon, decided to open their own brick-and-mortar stores for a more rounded shopping experience.

There are countless benefits to offering buy/reserve online pick up in store to your customers, some of which are as follows:

1. Buyers Prefer to Conduct Online Research Before Shopping
According to a study by Synchrony Bank (formerly known as GE Capital Retail Bank), 81% of buyers do online research before making big purchases.
Customers can check to see if an item they want is in stock before visiting your shop.

2. In-Store Pickup Is Convenient and Time-Saving
Customers enjoy the ability to pick up online orders themselves when it is most convenient for their schedule.

3. Click & Collect with In-Store Pickup Increases Sales
If customers don’t have to pay shipping fees, they may purchase more items online or in-store during collection.

If you’re ready to explore how Storeplay IQ can support your BOPIS or ROPIS solution, get in touch today.