Yes, this is true!
In fact, there are many different sounds, smells, and sights that can alter your mood and thoughts when shopping – this is known as shopper’s psychology.
Shopper’s psychology is the process of understanding your customers on a psychological level.
What makes them tick?
What processes trigger different actions in their brain?
What items can create association or alter a customer’s thought process?
You may be surprised, but businesses use shopper’s psychology to tailor their stores and websites to enhance customer’s shopping experience.
This is a real phenomenon and businesses have been using psychological tricks since shops were invented!
Music is a tool that is often used in retail to tap into shopper’s psychology.
Certain types of music can have a profound effect on a customer’s experience and when used correctly, can invoke certain feelings and emotions.
Many big brand names actually utilise music in their stores:
Nike often plays music with heavy vibrations to reflect power and athleticism
Canturi, a luxury jeweller, uses soothing music to encourage staff–customer interactions
Restaurants play slow, relaxing music to prompt diners to stay longer
Music can be a truly powerful tool and is one of the most potent forms of shopper’s psychology.
Want to learn how to use it better in your store?
👉 Check out Storeplay Radio