How to Increase Customer Satisfaction with the Help of an Appointment Booking Platform

There has been an increased interest in digitising the shopping experience in recent years. It was not only meant as a way to respect Covid safety requirements, but to also meet new customer expectations related to online shopping.

In a PWC Consumer Survey from 2021, 43% of Australian respondents said they benefited from online shopping via mobile or smartphone that year. Back in 2019, only 25% of respondents made purchases that way.

What it all boils down to is that consumers need more ease of access to solve their needs. In this case, businesses can certainly benefit from embracing various technological solutions.

What Is an Appointment Booking Platform?

An appointment scheduling platform gives consumers the ability to make appointments online, through an app or website, without staff intervention.

It can also include virtual queuing, helping to manage foot traffic and avoid physical wait times.

What Is the Best Online Platform for Your Business?

Consider these key features:

• Customisable workflows

• Syncs with your calendar

• Embeds with your website and CRM

• Responsive customer support

Tips for Improving a Customer’s Online Booking Experience

• Make booking intuitive and fast

• Allow cancellations and rescheduling

• Offer post-booking surveys

• Tailor features to your business use case

• Prioritise privacy and security of customer data

Example: Storeplay IQ created click & collect booking with queue control via QR codes and storefront signage.

Final Thoughts

Online booking is no longer just a pandemic solution or travel tool.
Retailers and hospitality businesses are embracing it to improve staff performance and client satisfaction.

If you’d like help implementing a booking platform, the Storeplay IQ team is here to help. Reach out to us for a tailored solution.