The Why Behind Storeplay [Why We Do What We Do]

Consumers are leaving your store early. And you can’t help wondering why that happens.

I know the feeling of helplessness and doubt that come from wondering whether your business will fail or succeed in the long term.

But don’t call it quits just yet, because there’s an evidence-based method to drive more traffic and sales to your business—a way that can help you build a “sticky” customer base that loves what you do and keeps coming back for more.

What is this solution?

It’s not magic. It’s music.

Why I created Storeplay Radio

Music is the lifeblood of everything I do. It also happens to be one of the most underrated and effective marketing strategies out there.

Because with good music, you can:

• Get consumers to stay in-store longer

• Increase profit and the number of returning clients

• Boost productivity for your staff

Wouldn’t you just like to have a tool that helps you create a unique retail experience?

Well, that’s exactly what I created Storeplay Radio for.

A humble beginning

I started running this business from my bedroom.

In my last year of studying marketing, I pitched a business idea for my final assignment: Marketing Melodies, a means of providing customised background music to retail outlets.

Straight out of university, I had my first client—Portmans.

From cassette tapes in the '90s to CDs, to eventually serving over 1,000 stores by 2010, the journey was full of change.

In 2012, we launched Storeplay Radio, the world’s first app-based music subscription service for businesses.

WHY we do what we do

• To promote legal music use in businesses

• To connect businesses directly with consumers

• To support fellow creators and performers

• To help brick-and-mortar stores compete in a digital-first world

WHAT we do

Think of us like Spotify for business—but better.

• Curated playlists

• Licensing included

• Artist revenue protected

• Analytics and reporting

• No middlemen

HOW we do it

Using advanced technologies, AI, and a passionate team committed to continuous improvement.

We’ve gone from cassette decks to 5,000+ retail stores including Optus, Mimco, Witchery, and David Jones.

WHAT'S NEXT?

International licensing, more features, and more ways to support retail through the power of music.

👉 Let’s connect