Consumers are leaving your store early. And you can’t help wondering why that happens.
I know the feeling of helplessness and doubt that come from wondering whether your business will fail or succeed in the long term.
But don’t call it quits just yet, because there’s an evidence-based method to drive more traffic and sales to your business—a way that can help you build a “sticky” customer base that loves what you do and keeps coming back for more.
What is this solution?
It’s not magic. It’s music.
Music is the lifeblood of everything I do. It also happens to be one of the most underrated and effective marketing strategies out there.
Because with good music, you can:
Get consumers to stay in-store longer
Increase profit and the number of returning clients
Boost productivity for your staff
Wouldn’t you just like to have a tool that helps you create a unique retail experience?
Well, that’s exactly what I created Storeplay Radio for.
I started running this business from my bedroom.
In my last year of studying marketing, I pitched a business idea for my final assignment: Marketing Melodies, a means of providing customised background music to retail outlets.
Straight out of university, I had my first client—Portmans.
From cassette tapes in the '90s to CDs, to eventually serving over 1,000 stores by 2010, the journey was full of change.
In 2012, we launched Storeplay Radio, the world’s first app-based music subscription service for businesses.
To promote legal music use in businesses
To connect businesses directly with consumers
To support fellow creators and performers
To help brick-and-mortar stores compete in a digital-first world
Think of us like Spotify for business—but better.
Curated playlists
Licensing included
Artist revenue protected
Analytics and reporting
No middlemen
Using advanced technologies, AI, and a passionate team committed to continuous improvement.
We’ve gone from cassette decks to 5,000+ retail stores including Optus, Mimco, Witchery, and David Jones.
International licensing, more features, and more ways to support retail through the power of music.